How to build an internal communication strategy from scratch

Table of Contents

• Why you need an internal communication strategy  
• Step 1: Define your communication goals  
• Step 2: Know your audience  
• Step 3: Choose the right communication channels  
• Step 4: Create a content plan  
• Step 5: Set KPIs and track performance  
• Step 6: Use templates and checklists to stay organized  
• How Diggspace supports your strategy  
• Key takeaways
• FAQs  

Why you need an internal communication strategy

Internal communication often gets overlooked. Messages are sent here and there, announcements are scattered, and feedback doesn’t always reach the right people. Sound familiar?

Having a solid strategy helps you:

• Keep teams aligned around goals 
• Share important updates quickly and clearly 
• Foster a culture of transparency and trust 
• Engage employees, no matter where they work 

And the best part? It doesn’t have to be complicated.

Step 1: Define your communication goals

Start by asking yourself: What do we want to achieve with internal communication? The answers might be different depending on your company’s size, structure, and priorities.

Some common goals:

• Improve employee engagement 
• Increase awareness of company updates 
• Strengthen collaboration between teams 
• Reduce silos across departments 

The clearer your goals, the easier it is to measure success later on.

Step 2: Know your audience

Your employees aren’t a one-size-fits-all group. Some prefer emails, others respond better to short videos or posts on your intranet.

Think about:

• Who you’re communicating with (leadership, teams, remote staff) 
• What they care about 
• How they prefer to receive info 

Building personas, just like in marketing, can help you tailor your communication in ways that feel natural and relevant.

Step 3: Choose the right communication channels

This is where many teams get stuck. Email is easy, but it’s not always effective on its own. The best approach is a mix of channels, depending on the message and the audience.

Here’s where Diggspace comes in. It brings your communication channels together, news posts, chat integrations, feedback forms, and more, all in one digital workplace. You can share announcements, run polls, and encourage open dialogue without switching tools.

Other common channels include:

• Email newsletters 
• Company-wide chat (e.g., Microsoft Teams) 
• Video messages from leadership 
• Digital signage in office spaces 

The key is consistency.

Step 4: Create a content plan

Once you know your goals, audience, and channels, it’s time to build a content plan. It doesn't have to be fancy, a simple calendar works.

What to include:

• Recurring updates (monthly highlights, quarterly goals) 
• One-off messages (product launches, company events) 
• Employee spotlights and success stories 
• Feedback loops (surveys, pulse checks) 

With Diggspace, you can schedule content, keep track of what’s been published, and gather engagement insights—all in one place.

Step 5: Set KPIs and track performance

How do you know if your strategy is working? You measure it. Your KPIs should align with your goals and give you a real view of what’s going on.

Examples of internal communication KPIs:

• Engagement rate with intranet posts 
• Open/click rates on internal emails 
• Employee satisfaction with communication 
• Feedback response rates 

Diggspace helps here too. You get analytics on what content resonates, where engagement drops, and what needs to improve.

Step 6: Use templates and checklists to stay organized

Templates save time and keep your communication consistent. Whether you’re writing an announcement or planning a campaign, having a template means you don’t start from scratch every time.

Here’s a simple checklist to keep your internal comms aligned:

• Goals defined 
• Audience mapped 
• Channels selected 
• Content calendar created 
• KPIs chosen 
• Tools and platforms in place 
• Review and optimize monthly 

And yes—Diggspace provides ready-to-use templates and layouts to get you going quickly.

How Diggspace supports your strategy

Diggspace is more than just a platform. It’s the place where your internal communication strategy comes to life. It helps you:

• Share updates company-wide with clarity and speed 
• Keep teams engaged through interactive content 
• Centralize resources and communication in one place 

Get real-time feedback and measure what matters 

If you’re starting from scratch—or looking to improve what you’ve already built, Diggspace gives you the structure, tools, and flexibility to make it happen.