Article

Best practices for engaging internal communication

May 1, 2025
Need to shake up your internal communication? Discover proven, practical ways to make it more engaging—through gamification, storytelling, and smarter tools like Diggspace.

Table of Contents

  • Why engaging internal communication matters
  • Simple strategies to make internal communication interactive
  • How gamification, storytelling, and video content can help
  • Examples of companies with strong internal communication
  • How Diggspace makes communication more engaging
  • FAQs about engaging internal communication 

 

Why engaging internal communication matters

When employees ignore emails, skip intranet posts, or say, “Oh, I didn’t know about that,” it’s not because they’re lazy or uninterested—it’s usually because internal communication isn’t engaging enough to capture their attention.

Engaging internal communication doesn’t just inform; it connects, motivates, and builds trust. It gives people a reason to care. When employees feel included in what’s going on—not just told what to do—they’re more likely to contribute ideas, support change, and align with the company’s goals.

In a time where remote and hybrid work are common, companies need to rethink how they communicate internally. The old methods—long emails, one-way announcements, dull presentations—no longer cut it. Today’s workforce expects content that’s dynamic, accessible, and personal.

And here’s the truth: companies with high employee engagement are 21% more profitable and 17% more productive, according to Gallup. And communication is at the heart of that engagement.

 

Simple strategies to make internal communication interactive

Let’s start with the basics. Making internal communication more engaging doesn’t mean you need to overhaul your entire strategy. Sometimes, it’s small shifts in how you communicate that make the biggest difference.

 

Make communication two-way, not top-down

A common mistake companies make is treating communication as a one-way broadcast from leadership. But communication is most effective when it's two-way. Ask for feedback. Encourage questions. Create opportunities for dialogue—not just announcements.

For example, after a leadership update, add a comment section or follow-up survey where employees can ask questions or suggest improvements. If your update includes a policy change, open a short Q&A forum. These small steps increase participation and trust.

Diggspace helps here with its built-in feedback tools like polls and threaded comments on posts—turning static announcements into active discussions.

 

Use the channels your employees actually use

If you're still relying on email as your only channel, you're missing out. Today’s workplace spans across apps—Teams, Slack, intranets, mobile portals. The key is to meet employees where they already are.

Diggspace integrates with Microsoft 365, SharePoint, and Teams, ensuring your content flows naturally into the digital spaces your teams use daily—without needing to chase them with reminders.

 

Make information visual and bite-sized

No one wants to scroll through five paragraphs to understand what’s changing. Visual communication—like infographics, charts, or short videos—gets the point across faster and sticks better.

Break long announcements into short sections. Use headers. Add visuals. Highlight key points. People scan more than they read—make it easy for them to find what matters.

Diggspace’s content blocks and multimedia support help you create beautiful posts without a design team.

 

Celebrate contributions and wins

Want to boost morale and communication engagement at the same time? Start recognizing your team publicly. A quick shout-out for someone’s work, a monthly win roundup, or spotlighting a department’s success tells people their effort matters—and encourages others to engage too.

You can create recurring features like “Team Member of the Month” or “Project Highlights” using Diggspace’s customizable pages and user tagging features.

 

How gamification, storytelling, and video content can help

When you mix in the right content formats and emotional storytelling, communication becomes less of a chore and more of a moment people look forward to. 

 

Gamification: motivate through friendly competition

Gamification isn’t just for customer apps or marketing campaigns—it works just as well internally. You can use simple gamified elements like leaderboards, progress bars, or challenges to encourage engagement with training, wellness programs, knowledge sharing, or even reading internal updates.

Example: A company launching a new internal policy uses Diggspace to run a 5-day “Policy Scavenger Hunt.” Employees explore daily updates, answer quick quizzes, and unlock badges. At the end of the week, those who completed all steps enter a prize draw. It’s light, fun, and gets everyone on board.

The psychology behind it is simple—people like seeing progress and being recognized. Even digital badges and shout-outs can increase participation.

 

Storytelling: make it human

Facts tell, stories sell. That applies internally too. Instead of announcing a new strategy with bullet points, why not frame it with a story?

Tell the story of how the strategy came to be, what customer pain point it solves, and how an employee’s idea played a role. That kind of framing gives people something to connect with.

One tech company using Diggspace started a “Behind the Strategy” series where each update was told as a story—why a new feature mattered, how it came from customer feedback, and who led the internal discussions. Engagement rose by 43% compared to the previous quarter.

People remember stories. Make them a regular part of your internal updates.

 

Video content: communicate with clarity and personality

Short videos make communication more personal. Whether it’s a CEO sharing vision updates or a teammate demoing a new tool, seeing a face and hearing a voice adds warmth and clarity that written updates can’t match.

The key is to keep it short and focused—1 to 3 minutes is usually perfect. Use captions for accessibility. Even screen-recorded walkthroughs or phone-recorded messages work fine if the content is valuable.

With Diggspace, embedding videos into posts is easy—and you can mix media formats inside a single update to keep things dynamic.

How Diggspace makes communication more engaging

Internal communication platforms often fall flat because they feel too corporate, too rigid, or too outdated. Diggspace was created with a different goal: to make communication feel natural, intuitive, and human
Create posts people want to read

Design beautiful content without being a designer. Add banners, images, videos, and widgets with just a few clicks. No more dull announcements.

Make communication interactive

Commenting, liking, and sharing aren't just for social media. Diggspace brings those habits into your workplace, so employees can participate and feel heard.

Centralize communication

Forget scattered emails and siloed tools. Diggspace gives teams one place to find updates, documents, events, and shared goals—all fully searchable.

Engage with AI-powered assistance

With Diggy, Diggspace’s built-in AI assistant, employees can instantly find the answers or content they need—no more guessing or digging through folders.

Recognize and motivate

Use gamification and employee spotlight features to celebrate wins, track contributions, and encourage participation. No matter the size of your organization, Diggspace gives you the tools to make every message matter.

FAQs

Ready to revolutionize your company's internal communication?

Start exploring the possibilities with Diggspace today.

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